Q&A with Avery Hong of Zoetic Global
Co-founder and CEO
Zoetic Global is a US based solutions provider focused on energy, water and food security. Zoetic is focused on aggregating “best in class” technologies – ones that are innovative, impactful, immediate and investable. The lead technology is an energy savings refrigerant that delivers compelling financial and environmental benefits.
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Explain the value proposition for customers.
The alltemp refrigerant is the market leader in energy savings. This has not been a factor in product selection - it has been around environmental impact, safety and performance, but not about energy savings. There has never been an ROI attached to refrigerants. The product is also non-toxic and non-flammable, so safety considerations are satisfied. Installations are true "drop ins", no equipment change, no oil replacement - simply vacuum out incumbent refrigerant and replace with alltemp. The payback period is between 6-22 months.
What is the technology's competitive edge?
The product changes the molecular structure of the feedstock (R-134a) through a process of heat and pressure to bond olefins. The result is a larger molecule that provides increased lubricity and reduces leakage. This results in less work by the compressor, thus reducing energy usage.
What is the size of the addressable market?
The market is $400 billion over the next 10 years. The current refrigerant market is driven by inclusion in new equipment and annual topping off of existing equipment. The Alltemp product opens a new opportunity which is refrigerant purchases driven by energy savings.
Avery Hong of Zoetic Global
Avery Hong is the Co-Founder and CEO of Zoetic Global. He has been involved in the clean technology arena for over 15 years and has spent much of his career in Asia, the Middle East and Africa. He has been active in biofuels, waste to energy, aquaponics, hydrokinetics and energy efficiency projects. Previously he worked for Morgan Stanley and served as an advisor to the Chairman of an Asian conglomerate and to a US auto company interested in diversifying its portfolio. Contact Avery: firstname.lastname@example.org