Q&A with Pascal Lauria, Cogia Intelligence
Cogia is long recognized as one of the leading providers of monitoring and analysis technologies using AI-based and patented semantic solutions in the field of “Big Data Analytics”. The company offers products for intelligent information search, organization, and analysis, for web content, social media, and internal data. This includes a multilingual support engine that uses natural language processing technologies and delivers outstanding search and categorization results.
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What does Cogia do?
Cogia Intelligence is long recognized as one of the leading providers of monitoring and analysis technologies using AI-based and patented semantic solutions in the field of ""Big Data Analytics"". The company offers products for intelligent information search, organization, and analysis, for web content, social media, and internal data. This includes a multilingual support engine that uses natural language processing technologies and delivers outstanding search and categorization results.
Cogia’s solutions enable companies to understand and meet the demanding and empowered consumer’s needs and expectations. Cogia informs a company of what is said, thought of, and truly (ie semantically) meant about a company, products, and trend in the marketplace -- so that a company can be positioned and empowered to take the right action at the right time.
With Cogia's products and solutions, companies can supplement and enhance their traditional market research with web and social media monitoring tools. This is because Cogia delivers precise, complete, credible, and honest – and most importantly “actionable” insights and recommendations to the company, using the ""social intelligence"" of the web.
The software’s power and effectiveness, and the uniqueness of its underlying AI/ML engine and technology, is indicated through its use by brand-name companies like VW, BMW Group, BMW Bank, Commerzbank, Lufthansa and ATU, as well as organizations and public administrations such as Fraunhofer FKIE, the State Chancellery of Saarland and the Free State of Bavaria.
What technologies does Cogia use?
All products and solutions are based on Cogia's award-winning AI-based sentiment and trend analysis and its patented semantic search engine. They provide superior enterprise-class search and structuring capabilities for all types of internal data, SQL databases, mail server or intranet data. It can be used as a ""knowledge hub"", enabling companies to consolidate all their unstructured or only semi-structured data and organize it uniformly, for example by topic.
The technologies and methods Cogia is using, include
• the linguistic analysis of texts by syntactical structures and word classes:
• the identification of topics, whether according to taxonomies or ontologies or by spontaneous clustering;
• the automatic extraction of entities such as names or locations;
• the analysis of semantic correlations between terms or phrases to detect possible anomalies that might indicate trend changes;
• the classification of texts according to their sentiments, according to the respective topics identified here;
• the identification of individual emotions like frustration, anger or joy, also differentiated by topics.
What are the market opportunities?
The exponential growth of digital data-driven sales and marketing has dramatically changed the dynamics between businesses and consumers. This has in turn made the quality of customer experience (CX) a critical corporate need and asset. At the same time, use of social media such as Facebook, Twitter, YouTube, blogs and forums are now the indispensable means to market a company’s products, brands, services, and value proposition.
It is no surprise then that all companies, large and small, around the world, are now fast adapting to this new environment and way of doing business – which is of course something that the world’s leading and most valuable companies (like Apple and others) had already done, early-on ahead of others. It is now well understood, and is a given, that if a company wants to improve its competitiveness, market share, growth rate, revenues, profitability, and shareholder value, it must build critical, on-going, credible and honest market intelligence, in connection with both its true market positioning and its product, customer, and employee perceptions – ie, the company’s brand value.
Such goals, however, cannot be achieved without use of powerful CX-focused software that can utilize algorithms that only AI &ML (artificial intelligence & machine learning) can exploit, by using both customer/user specific and company/product specific data, as well as public big-data sources.
Cogia stands out from the competition with its patented search technologies, categorization methods and sentiment analysis, both of which are AI-based. Many years of research have gone into Cogia's Customer Experience Manager (CXM), guaranteeing the company's technological edge over competitors who are only partially able to operate at comparable levels of analysis.
Pascal Lauria, Cogia Intelligence
Pascal Lauria has more than 23 years of experience in IT business development and marketing. As former Xandros VP of Sales & Marketing EMEA & APAC, he expanded the company from 40 to 200 employees and was instrumental in the launch of the eeePC “Netbook Revolution” in partnership with ASUS, which generated sales of over $1 billion. His previous experience includes senior business development positions at Scalix, Samsung SDS and Ulead Systems. He holds an MBA from the German Graduate School of Management & Law and a BA from the University of Winnipeg in Canada. He is fluent in German, English and Italian and has intermediate knowledge of Mandarin.