Q&A with Garrett Busch of Pacific Hospitality Group
President
Principal Series:
Pacific Hospitality Group is a family-owned, vertically integrated hospitality investment and management company founded in 1987 and headquartered in Irvine, California. PHG owns, manages, develops and finances branded and independent hotels and resorts across the United States. Its owner-operator model brings investment, development, asset management, operations, sales, marketing, revenue management, finance, technology, construction and other core functions together under one platform. PHG’s strategy emphasizes long-term ownership, principled hospitality and value creation through acquisitions, development, renovation, repositioning, expansion and operational improvement. Guided by Catholic values, PHG seeks to demonstrate that commercial excellence and a faith-driven mission can coexist. Its independent lifestyle properties operate within the Meritage Collection.
Join us for a private Family Office Insights Webinar featuring Garrett S. Busch, President of Pacific Hospitality Group, for a discussion of the PHG Evergreen Fund and PHG’s long-term approach to hospitality investing. Founded in 1987, PHG is a vertically integrated owner, operator, developer and investment manager of high-quality hospitality assets. Guided by Catholic values and a commitment to long-term stewardship, PHG believes commercial excellence and a faith-driven mission can and should coexist. Garrett will discuss how PHG seeks to create long-term investor value through disciplined acquisitions, ground-up development, strategic repositioning and direct operational control.
October 01, 2026 at 2:15pm-3:15pm EST
RSVP & Confirmation Required
Investors Only Please!
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Why does PHG believe the current hospitality market presents an attractive investment opportunity?
As of August 2026, PHG sees an unusual combination of constrained hotel supply growth and increasing pressure on existing owners. Based on their research, PHG forecasts hotel supply growth of approximately 1.21% from 2025 through 2029, more than 25% below historical averages, while a significant volume of commercial real estate debt maturities may force sales or recapitalizations. This environment can create opportunities to acquire undermanaged or capital-constrained assets at attractive bases, reposition them and benefit from limited new competition. PHG also pursues select ground-up developments where market demand, location and economics support long-term value creation.
How does PHG's vertically integrated owner-operator model create value and reduce execution risk?
PHG does not operate solely as a capital allocator. Its internal platform covers sourcing, underwriting, equity and debt financing, due diligence, development, construction, branding, sales, marketing, revenue management, food and beverage, human resources, finance, technology and hotel operations.
PHG is also incorporating artificial intelligence and other technology-enabled tools to analyze property-level data, improve forecasting and revenue-management decisions, identify operating efficiencies and support faster, more informed decision-making across the portfolio.
This structure allows the same organization that develops the investment thesis to execute it at the property level. It also gives PHG direct visibility into performance and the ability to adjust strategy when markets, guest preferences or operating conditions change. Because PHG invests alongside its partners and operates assets it owns, management, investor and property-level interests are closely aligned.
How is the PHG Evergreen Fund designed for investors seeking long-term cash flow, alignment and flexibility?
PHG’s historical portfolio demonstrates the cash-flow profile underlying its long-term strategy. Since inception, the portfolio has generated an estimated weighted-average net LP-level IRR of 14.7%, a 3.11x multiple on invested capital and an 11.6% average annual cash-on-cash return. Importantly, the 11.6% cash-on-cash return reflects operating distributions and refinancings and excludes proceeds from asset sales, which would represent additional liquidity.
PHG seeks to apply that same owner-operator discipline through the Evergreen Fund: acquire or develop well-located hospitality assets, improve property-level performance, and generate recurring cash flow and tax-efficient liquidity through operations and refinancings while retaining the flexibility to own assets for the long term. Artificial intelligence and other technology-enabled tools support this strategy through stronger forecasting, revenue optimization, operating efficiencies and more informed property-level decision-making.
Past performance is not indicative of future results, and the Fund’s governing documents control its terms.
Garrett Busch of Pacific Hospitality Group
Garrett is responsible for PHG’s strategy and operations and oversees the performance and growth of the hospitality portfolio. He also leads capital markets, development, acquisitions, investor relations and debt financing, with an emphasis on long-term asset cash flow. He earned his undergraduate business degree and MBA from the University of Notre Dame and previously spent 10 years as CEO of Trinitas Cellars.
Contact Garrett : gbusch@pacifichospitality.com