Q&A with Gregory McHale of ImmediateNOW
Founder & CEO
Principal Series:
Proven market demand. Scalable. Low-cost customer acquisition. Nearly 60 potential customers, $600K in pre-launch pipeline. OCT 2024 launch. Cash-flow breakeven in four months. Profitability twelve months later. ImmediateNOW is the ‘UnStartup’.
In less than two years, the founders grew their last venture to $1M in revenue, serving over 150 customers and 50,000 users with a native app smartphone product. They possess deep and relevant experience with the customers, sectors, technology, and adoption.
With ImmediateNOW, we use Progressive Web Apps (PWAs) to offer a direct, app-like experience in any browser—no app store needed. Development costs are 3 to 4 times less than native apps, and they don’t require app store submissions or approvals. PWAs use a single tech stack, are always up to date, easier to distribute, and can be customized and integrated far more easily than native apps.
Organizations can create, manage, and deliver dynamic, actionable content seamlessly across any device. By utilizing Generative AI for easy content creation, short video capture for informative sharing (we retain 95% of what we see, only 10% of what we read), and automatic language translation (133 languages supported) for impactful communication, our platform ensures content reaches the right person at the right time. The mobile admin app allows publishing from anywhere, making content management truly flexible.
Everything in the platform—organization, category, tag, and item—has unique digital links and QR codes, allowing smooth integration with email, social media, websites, and printed materials. It acts as a branded app on smartphones, complete with badge and push notifications, without requiring a download. Additionally, our platform provides browser notifications across tablets, laptops, and desktops. Imagine a world where creating a PWA is as straightforward as crafting a blog on WordPress. That’s the revolutionary vision we’re bringing to life. We’re building the ‘WordPress for PWAs,’ transforming the landscape of digital interaction.
Join us for a private Family Office Insights Webinar featuring Gregory McHale. Gregory is a proven entrepreneur building on the success with the last company he founded, LetsAllDoGood (150+ clients, 50,000+ app users, in less than 24 months). Unhindered by restrictive agreements, ImmediateNOW represents a significant advancement, boasting enhanced capabilities and broader market reach. This presents a distinct opportunity to invest in a venture with proven momentum, distinguishing it from the typical untested startup.
View the Family Office Insights webinar on July 18, 2024 at 11:15am-12:15pm EST
Family Office Insights is a voluntary, “opt-in” collaborative peer-to-peer community of single family offices, qualified investors and institutional investors. Join the community here www.familyofficeinsights.com
Given the success, why are you no longer at LetsAllDoGood?
Fundamental disagreement with the Board of Directors – they wanted to innovate less and charge more and we think that was absolutely the wrong approach. Which has proven to be true – sales have collapsed (most recent FY was only 25% of our last year).
How can you be unencumbered? You have no restrictions?
My co-founder and I were owed substantial monies from the company at our exit and we traded some of what was owed for freedom – we can build anything (though this is radically different), sell to anyone, hire anyone.
Why a PWA vs. a native app?
- Cross-Platform Use: Single version works across all devices and OS.
- No App Store Hurdles: Direct web access, bypassing app stores.
- Lower Costs: Single codebase reduces development and maintenance expenses.
- Fast Performance: Instant loading, even offline, via service workers.
- Seamless Updates: Updates deployed on the web, ensuring immediate access to the latest version.
- SEO Friendly: Indexed by search engines, improving visibility.
- Push Notifications: Engage users with timely content.
- Less Data Use: Consumes less data than native app downloads.
- Secure: Delivered over HTTPS for enhanced security.
- Easily Shareable: Can be shared and linked to via URLs.
Gregory McHale of ImmediateNOW
Gregory McHale, Founder and CEO, is a proven entrepreneur. He launched Mimio, an innovator in digital whiteboards, acquired by Newell Brands. He also founded cMarket (BiddingForGood), which was acquired by FrontStream. With expertise in technology, customer acquisition, and strategic vision, McHale’s former roles include leading good2gether and LetsAllDoGood, underscoring his broad impact across various ventures.
Contact Greg: greg@immediatenow.com