August 2021
Vol 8 | Issue 561

Q&A with Lauren Garan of CurEnt Group

Director of Sales

Principal Series:

CurEnt Group’s inception began when we saw a gap in the entertainment, lifestyle and travel space. Our vision was clear – present clients with unique opportunities and access. Changing trends and continued demand confirmed what we already knew…long gone are the sidelines restricting folks on how to “”play”” but rather the freedom to “”choose your own adventure””.

With direct access to the world’s most coveted events, we have developed a network spanning every continent so that our clients can engage in experiences worldwide, ranging from music to sports to television & film to fashion to culinary and beyond.

Hands-on personal service matched with a growing tech platform, allows the experiences to reach you live or virtually alike and not just attend an event like the masses, but customize one-of-a-kind experiences. Whether it be on the field at the Super Bowl, backstage with your favorite artist after a show, or walking the red carpet stairs at The Met Gala, no experience is out of reach.

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In the realm of music, what types of unique experiences can you provide me?

• Private Meet & Greets
• Backstage Access
• Private Performances (corporate or personal)
• Music Festival VIP
• Virtual Experiences

If a family member of mine wants to attend an event with a package or seat that is sold out to the public, are you able to help me?

Yes! Aside from handling custom events that we build with the client and talent from scratch, we have access to events that were previously on sale to the public that may no longer have inventory. If you are trying to sit in the first few rows of a show and don't see them anywhere, our relationships allow us access into house inventory and allotments never made available to the public.

If I don't have an exact event or idea in mind for what to do, but I know I am traveling for work or am taking clients / my family somewhere new, will you or your staff be able to help customize options for unique / special experiences to do when there?

Absolutely! A lot of our clients put full trust in us for their entertainment and social calendars, giving us dates and times they will be in certain places, along with some interests, age group of who is attending, budgets, etc. and we pull together unique experiences for them to sift through. If you want to book a big event, we also provide contacts on the ground to help ensure seamless delivery of expectations.

Lauren Garan of CurEnt Group

Former division 1 gymnast and member of the U.S. national team with a masters in marketing and advertising from the University of Denver prior to my professional career in the sports & entertainment industry. Born in New York and raised in Greenwich, Connecticut and currently reside on both coasts, with a base back in Greenwich as well as Santa Monica, California.

I have worked in the front office for a number of professional teams, including Barclays Center & the Brooklyn Nets & most recently have been in the luxury concierge space for 3+ years, serving as the main liaison between UHNW individuals, our B2B partnerships & our talent teams that curate & facilitate one-of-a-kind experiences.

At CurEnt Group, I oversee the client experience from request to point of sale all the way through execution for my direct clientele as well as for my team underneath me. My detail oriented personality & passion for how sports and entertainment can bring people together has made this role a perfect fit for me as I am personally invested in helping clients create lasting memories with their loved ones or using our customized experiences to open or secure business opportunities.
Contact Lauren: