Q&A with Peter Pergola of Preface Global

Preface Global is a media and entertainment investment group using private equity, venture capital and credit financing structures to redefine and evolve the live entertainment industry. We thoughtfully invest in IP and industry infrastructure, using structured investment vehicles to maximize returns. I founded the company because in my 20 years working in live entertainment, I watched many colleagues struggle to raise money that my tech friends raised easily. The live entertainment industry is rapidly evolving to include new categories such as immersive and merchandise as major revenue generators. And Preface is uniquely qualified and positioned to maximize these new asset opportunities as well as restructure existing businesses for future success. Our ultimate goal is to fundamentally change the capital dynamics of the industry across the board.

The Preface team aims to deploy billions over the next five years, providing investment capital and management expertise to emerging and established companies across the broader live entertainment ecosystem. Through a rapid consolidation of businesses and cross-business leadership resources, we are developing capital structures that empower IP creation and infrastructure building.

Our first major initiative is Loud House, a Preface portfolio strategy dedicated to a revamp of the music merchandise industry through an operating company consolidation and the establishment of a music merchandise asset fund. We are also focused on the immersive category and literary rights, both in nascent stages with rapid growth potential.