January 2023
Vol 9 | Issue 595

Q&A with Joshua Sigel of SHŌ Group

Founder, CEO

Principal Series:

SHŌ Group is a global experiential hospitality platform that builds communities through the creation of one-of-a-kind guest experiences across fine dining, nightlife, retail food concepts, and events. SHŌ Group was founded by food and technology entrepreneur Josh Sigel and award-winning Chef Shotaro Kamio who has redefined Japanese cuisine in the Bay Area. Backed by SalesForce Ventures and prominent tech investors like the CEO’s of Twilio and Dropbox, SHŌ Group will look to build a global footprint, beginning with its flagship project in the heart of San Francisco which is comprised of a retail food concept, fine-dining restaurant, and private club perched atop of the prestigious SalesForce Park.

Join us for a private Family Office Insights Webinar featuring Josh Sigel, the food and technology entrepreneur who is redefining hospitality through SHŌ Group. Josh has partnered with revered and award-winning Chef Shotaro Kamio to create a hospitality group that fuses traditional Japanese cuisine and sensibilities with the service, technology, and community offerings demanded by the most discerning modern consumers. Prior to launching SHŌ Group, Josh served as Chief Operating Officer at Innit, an “eating technology” company whose products and patents are poised to power a new generation of connected and intelligent kitchen appliances; he also served as Chief Information Office at Natural Markets Food Group, which owns and operates more than 30 grocery and restaurant retail locations in the US and Canada. In addition to being the founder and CEO of SHŌ Group, Josh also is the founder and CEO of Lasso Ventures, a venture management and consulting firm.

January 17, 2023 at 2:15pm-3:15pm EST

RECORDING here: https://youtu.be/Pre-K86gOr0
RSVP & Confirmation Required


Family Office Insights is a voluntary, “opt-in” collaborative peer-to-peer community of single family offices, qualified investors and institutional investors. Join the community here www.familyofficeinsights.com


Given the current economic climate, why do you believe that now is the right time to invest in SHO Group? What makes this project unique in particular from a financial standpoint?

Resiliency of the luxury segment and clientele
Demand for high-end experiences and membership clubs
Advantaged lease / favorable terms

Given the current economic climate, why do you believe that now is the right time to invest in SHO Group? What makes this project unique in particular from a financial standpoint?

One-of-a-kind, world-class destination location, gross median income and unique socioeconomics of SF and surrounding Bay Area combined with lack of culinary entertainment and nightlife destinations makes for a highly favorable environment

What was the driver behind the private membership element?

In a Post-Covid world there is a great sense and appreciation for belonging and community. Done right, this is not something easily replicated with an enormous value creation potential.


Joshua Sigel of SHŌ Group

Josh Sigel is a food and technology entrepreneur who is redefining hospitality through SHŌ Group. Josh has partnered with revered and award-winning Chef Shotaro Kamio to create a hospitality group that fuses traditional Japanese cuisine and sensibilities with the service, technology, and community offerings demanded by the most discerning modern consumers. Prior to launching SHŌ Group, Josh served as Chief Operating Officer at Innit, an “eating technology” company whose products and patents are poised to power a new generation of connected and intelligent kitchen appliances; he also served as Chief Information Office at Natural Markets Food Group, which owns and operates more than 30 grocery and restaurant retail locations in the US and Canada. In addition to being the founder and CEO of SHŌ Group, Josh also is the founder and CEO of Lasso Ventures, a venture management and consulting firm.

Contact Josh: josh@shogroup.com