Q&A with Tracy Chadwell of 1843 Capital

The Silvertech market is driven by the largest consumer market in the world, urban adults over 50 years old. In the United States, there are 108 million people over the age of 50 (AARP) with 10,000 people turning 65 each day (AARP). The older consumer will make up 19% of total global consumption (McKinsey). Baby Boomers control 70% of the United States wealth or $7 trillion (AARP), $15T globally (Bank of America). Technical devices and software have not fully penetrated this market to date while, according to McKinsey, Seniors are accessing technology at a rate approaching young adults, creating a large market opportunity. Conversion is happening more rapidly than anticipated with a reduction in former barriers such as accessibility and anxiety. Today, smartphone adoption is 86% among Americans aged 50 to 59 and 81% for those 60 to 69. Meanwhile, 62% of those 70+ use smartphones (AARP). Furthermore, the pandemic has accelerated adoption of technologies out of necessity. Large players like Google, Amazon, and BestBuy increasingly see a market opportunity and have acquired and expanded offerings targeting the older generation and aging in place is driving markets for connected devices, data, and technologies which improve safety, security and provide optimal health outcomes while remaining in the home. A 2018 AARP study found that 86% of 65+ would like to stay in the current home or “age in place” in the U.S.. In addition, Medicare Advantage plans continue to cover some in-home technology to help Seniors remain independent. The uses of digital health technologies, including remote patient monitoring and remote consultation, continue to grow. Various government grants and programs were also launched to help the aging population with the isolating effects of the Covid-19 pandemic.

Companies of interest in this space include software, devices and tech-enables services aimed at improving the lives of the aging. 1843 has tracked and invested in this sector for over 5 years, amassing research and a proprietary data base of nearly 500 of the most compelling companies in this space. Some of the most interesting sectors to 1843 are caregiving, digital health solutions, retirement solutions and senior fraud detection and prevention.

Our differentiated focus on ""Silver Tech"" and our team are our biggest assets. 1843 has an established team with a track record of success. Led by Founding Partner Tracy Chadwell, 1843 Capital is a management team with collectively over 100 years of experience in investing, operations, legal and finance. Ms. Chadwell was recently named to the inaugural Forbes 50 over 50 list as well as being named to Entrepreneur Magazines inaugural ""100 Powerful Women"" list. She has numerous exits under her belt including Beautycounter (sold for $1 Billion to Carlyle) and Tempo Automation (exited NASDAQ:TMPO at ~$919M estimated post-transaction equity value). Also on the team is Janet DeFrino, a former public equities analyst with Morgan Stanley and Larry DeFrino, the former CMO of Mastercard and President of AARP Services. 1843 also has an Advisory Board of leading technology and business executives.

1843 Capital is currently open for investment in Fund II - 1843 Capital Ventures II, L.P. to accredited investors. Investors may have an opportunity to make co-investments as well.